Saul
Bass
How
he revolutionised the title sequence
As a graphic designer Saul Bass created
some of the most well known logos in history. But it’s his work in film,
especially opening sequences where he really shines. Saul redefined the purpose
of the title sequence and has certainly influenced modern day film in a massive
way.
Saul Bass was born on the eighth of May
1920. Saul spent most of his childhood growing up in New York, the Bronx. After
graduating from secondary school Saul joined the Brooklin College where he
studied graphic art, and found his amazing talent. In 1954 Saul was given a
change to design a poster for the film ‘Carmen Jones’. The success behind this
poster is what starter Saul’s career and put him on the map. Saul
revolutionised the title sequence bringing a new level of sophistication to it.
Typically, credits and the title were static and didn’t have any life in them, Saul
realised that these two features had so much potential, he decided to experiment
with them. Through understanding that everything within a film is just as
important as another, Saul was able to make films more interesting to watch by
adding movement and colours to title sequences, which would give the audience
an idea at what the film would be about gripping them in to the film from the
very start. Saul’s work was mostly very simple, through the use of symbols and
geometric shapes he was able to convey emotion in a way which nobody had done
before.
Some of Saul’s bets work comes from very
famous films like, Psycho, Goodfellas, West Side Story, and Around the World in
Eighty days. However, it’s not just Saul’s work that has this effective style
to it. Saul’s work influenced the film industry his work style can be seen in
other opening sequences to this very day. One of my personal favourite opening sequences is
‘Catch me if you can’. As soon as the sequence starts we hear diegetic sounds,
which instantly catches the viewers attention. Through the use of music the
viewers get an understanding of the pace of the film, which allows them to get
a basic understanding of the genre which in turn helps them better emotionally
connect with the film. Saul’s style is clearly evident in this piece. Because Saul understood what
key aspects of the title sequence were most importanrt he could play on these
things which helped him create an effective opening sequence.
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