Film Typography
What is typography?
Google definition-the style and appearance of printed matter.
Why is typography important?
Film typography is important because it helps helps convey feeling, through the use of font, size and colour artists can make the viewers feel a certain way and set them up for the film.
What makes good typography?
Consistency – in all good typographical work the consistency is key, insuring everything fits together is key to make sure it doesn't look tacky. Consistency makes everything look professional and keeps viewers interested.
Alignment – Alignment helps keep a piece of typography looking tidy. A flush left or flush right alignment gives the piece a stronger edge line for the viewer’s eye to follow. It also tends to give a more sophisticated look than a centered alignment, which is often the choice of typography novices.
Google definition-the style and appearance of printed matter.
Typography is the artistic design of text to convey a message or feeling. It apparently begun with Gutenberg and the development of moveable type. Typography is everything from physical calligraphy through digital type.
Why is typography important?
Film typography is important because it helps helps convey feeling, through the use of font, size and colour artists can make the viewers feel a certain way and set them up for the film.
Consistency – in all good typographical work the consistency is key, insuring everything fits together is key to make sure it doesn't look tacky. Consistency makes everything look professional and keeps viewers interested.
Alignment – Alignment helps keep a piece of typography looking tidy. A flush left or flush right alignment gives the piece a stronger edge line for the viewer’s eye to follow. It also tends to give a more sophisticated look than a centered alignment, which is often the choice of typography novices.
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